
All small business owners are told about the importance of networking; of getting out there glad handing, meeting prospects and drumming up business. To be honest, it's not my favorite pastime, and I haven't always had the best luck on that front. Truth be told, I'm not what one would call a born networker. Even for those who excel at the process, this can be a rough time in the networking world. I was speaking to a business owner the other day who was explaining that he'd never gone to so many lunches and mixers in his life but most of the time he discovered that the people he was talking to were hoping he could send some business their way. He explained that it was tough enough going out there and trying to meet prospects to pitch his service to, but discovering that most of the people he was talking to were desperately trying to sell him, made things really depressing....