How to Win the Hearts of Underbanked Consumers
When trying to woo underbanked consumers, financial institutions (FIs) must have a strategy because these consumers are a volatile group - they are cautious, demanding, and are liable to run away and never look back. They have the potential to bring substantial profitability to financial institutions, but have thus far appeared to be fickle and highly risky.What does this all mean for enhancing customer acquisition?
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