Effective revenue management is the key to growth for any business, regardless of its nature. It is basically an exercise wherein every effort is made to facilitate growth in sale of company products simultaneously keeping the operating costs at a minimum. Sound revenue administration is a precursor to profit management, one of the biggest factors that investors take into account prior to investing in stocks or stakes of any company. In a nut shell, effective revenue management undoubtedly leads to increase in the solvency level of any company and enhances the liquidity potential of the firm.