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Article marketing revealed part 1

Article marketing revealed part 1 I. Six Reasons to Use Article Marketing
1. Many people view authors of articles as experts in their fields.
2. Since articles contain a great deal of content, people who read your articles have the opportunity to ?check you out?, so to speak, therefore if they like your content, they are likely to want more information from you. This is, to a degree, because you've earned their trust. This isn?t the case with pay per click advertising .
3. Since you can, and should, include a link to your website in the author's resource box, article marketing is a great source of back links which or course increases your site's rankings in the search engines.
4. Traffic from article marketing is highly targeted. People who take the time to read your article are most likely interested in your niche. This is very beneficial to those who are using article marketing to build a list of subscribers.
5. One article can bring you traffic for many years.
6. Article marketing doesn?t cost anything financially.

The Objectives And Policy Of A Company

The Objectives And Policy Of A Company A company, like any other society, must exist for the achievement of some objective or objectives. Some people have suggested that a company has only one objective that is to make a profit. It is true that no company could survive permanently without making a profit but this is hardly the reason why it exists; it is a condition which must be satisfied if existence is to continue permanently. We cannot live without eating but we do not live in order to eat. Companies exist in order to satisfy consumers wants; and perhaps even to create wants before satisfying them, since in many cases these wants did not exist before they were suggested to consumers by advertising or other selling methods. It would, for example, hardly have occurred to people to want television sets before manufacturers had put the possibility of television before them. A company determines its objectives, therefore, by deciding what kind of consumer demands it proposes to attempt to satisfy, and if necessary, create.

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