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Pest control marketing is not brain surgery. If you will simply follow certain PROVEN marketing strategies and principles, you can be assured of streams of new customers who keep showing up at your door ready to do business with you.

One of the best ways to grow your pest control business is to get people to refer you to others...especially your current customers. What they say about you is a thousand times more powerful than what you say about yourself. People love to talk and you certainly want them to talk about YOU and YOUR BUSINESS. And you want them to say good things.

Just remember this: Satisfied customers don't refer people. Amazed customers DO. Shocked & Awed customers DO. Wow'd customers DO.

If you will follow these 3 suggestions it will cause your customers to talk about you in a good way to their friends, neighbors and associates.

1. Always give your customers more than what they pay you for - This is an important key to success no matter what business you are in. Never nickel and dime your customers. Find things to do for them for FREE...that you could charge for if you wanted to. This will cause them to feel appreciated and obligated. It's called "The Law Of Reciprocity". When you do something extraordinary and/or unexpected for someone, it makes them want to repay you. In this case, they would do that by referring you to others.

2. Reward your customers for referrals - Offering referral incentives to your customers will definitely up the numbers of times they tell people about you. Cash, gift cards, gasoline cards, restaurant cards, movie tickets, all are good incentives. Never use a discount of your service as an incentive. It's been proven that people tend to distrust that offering to a certain degree. They will respond quicker to a reward that is unrelated to your product or service.

3. Ask for referrals - This is difficult for some people. They feel it makes them look desperate if they come right out and ask someone for a referral. But it's not desperate unless YOU are desperate. Simply explain that your business is a referral driven business and you want to be able to provide your services to their friends, neighbors and associates. Don't be pushy. Just keep reminding them. Sooner or later they will get in the habit of telling others about you. You just have to train them to do it.

Bottom line: Referrals are the cornerstone of pest control marketing. Learning the techniques of referral generation and applying them will assure that you always have a ringing phone and new accounts to service. You can claim your FREE ACCESS to my articles, tips, strategies and techniques to grow your pest control business at http://www.PestControlMarketer.com. Watch my video, read my articles, then call me and let's talk about how I can help you!
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By Hal Coleman
Article Source: http://EzineArticles.com/?expert=Hal_Coleman

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