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Are customers leaving your business and going to your competitors? This can be a real disaster for your business if it happens. Why would customers leave your business and go to someone else? Here are some possible reasons.

1) Poor customer service. This is usually at the top of the list when it comes to unhappy customers. They leave because they have received poor service from you. For example, they buy a product, but can't seem to learn how to use it. So they call up the Company to try and get help. Unfortunately, they had to wait a long time to get the right person to speak to. And the customer support representative was not really helpful. In fact, he was down right rude. No wonder the customer was unhappy! If such issues are not fixed in time, more customers will leave your business and head over to your competitors.

2) Customers cannot find the products and/or solutions they are looking for. They visit your store, expecting to find what they want. But your web store doesn't have the products that they are looking for. So they have no choice but to visit your competitors to see what they have to offer. The fix for this is to anticipate the needs of your customers and stock up in advance. In this day and age, if customers have to wait to receive what they order, they would rather do business with someone else. Keep a wide variety of products that you know your customers will be looking to buy. That will help you keep more customers and prevent them from leaving.

3) Price concerns. Are you having competitive prices? Are your competitors offering lower prices to lure customers away from you? If so, you need to rethink your pricing strategies and keep your competitiveness. Come up with creative marketing campaigns that will help attract new customers and keep existing ones. On the Internet, buyers can be quite price sensitive. If they know that they can't get the best prices from you, they will go buy somewhere else.

4) Delivery time. Speed is the essence here. Many online stores are highly competitive. They don't just offer the widest range of products. They also offer the best prices and the fastest delivery time. If you know that Company A delivers 1 day faster than Company B, which Company will you order from? Of course you will place your orders with Company A. So make sure you streamline delivery processes so that orders are processed as quickly as possible. That way, you won't be giving your customers a reason to leave you.

5) Poor web browsing experience. This can be an important factor as well. Does your website provide a positive experience for your web visitors? Is it easy to place an order? Are products easy to locate? Take a good look at your current web structure and if possible, hire a consultant to see if there are areas that need to be improved.

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By Darren W Chow
Article Source: http://EzineArticles.com/?expert=Darren_W_Chow