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Payday lenders are constantly depicted as preying on the poor and less fortunate citizens in America. Politicians say these companies are predatory, and desire to steal from those who have nowhere to turn but a payday loan.

Payday loans are meant to give short term financial assistance to men and women who need a small amount of money to carry them through until their next paycheck. These cash advances usually range from $200- $1,000 and last only two to four weeks, or until the client's next payday. Traditionally, these loans are helpful when a financial emergency arises, such as auto troubles or a high medical bill. There are no stipulations on how you spend the money from a payday loan, so these financial emergencies are not the only reason that people take out one of these loans. Nowadays, people use these loans for every day expenses that just seem too costly at the time, such as new shoes for the children, a grocery bill, a new appliance, or cash for a night out.

These expenses are the average day to day transactions of a middle-income American family.

Studies show that payday lenders do not even target poverty-stricken Americans. In contrast to the popular consensus, most borrowers are middle class Americans. One third of these borrowers own homes and most customers are married. Approximately 60 percent of all payday loan customers have children living in the household. The average income for a customer is between $25,000 and $50,000, making these clients middle-class Americans. They are not at all the poor and helpless clients that the media points at when describing predatory online payday lenders.

As well, the media often targets payday lenders by claiming that they prey on the elderly. This is also a faulty accusation. 53 percent of all payday loan customers are under 45 years old, and a mere 8 percent of borrowers are over 65.

One cash advance company is using these statistics to promote their business. They have designed advertisements which picture a young couple standing outside a suburban home and read "you might be surprised."

Payday loans attract middle-class Americans in need of some extra cash between paydays. These loans are not meant to target the less fortunate, but instead to help those who just need a little lift.

If you are in need of an online payday loan for any need, don't hesitate to get started with a reputable company. You can get the cash you need within 24 hours or less!

PayDay2Go is an online payday loan loan company that is dedicated to getting you the cash you need when you need it most. We can get you your funds within 24 hours, and our online application takes only minutes to complete. Don't hesitate to apply with us today and enjoy the benefits of an online payday loan!

By Randy A Wright
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