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Advertising on mobile phones is a trend that picked up fast, boosted largely by growth in smartphone usage. More and more people are now buying a smartphone, for the convenience it gives in communicating and sustaining business operations. If you are looking for a way to net the increasing number of smartphone users, consider Android advertising.

Android is non-officially the second largest O.S in the industry in market-share, providing fertile ground as a target for your business. The first thing you need to do is design mobile friendly websites. Companies that realize the high turnover potential in mobile phone users have developed mobile versions of their websites, specifically targeting people who browse from their phones.

When running an Android marketing campaign, you should provide a way for customers to connect to your business. This you do in a number of ways. You can provide a direct link which customers can click on their search results for a direct connection to your offer page. You can also provide a phone number. When customers click on this number, they are connected to your office or business line automatically.

You can also make use of QR codes or short codes, particularly when running a promotion. This works just like coupon codes, giving customers a chance to enjoy your products or services for much less. By using the relevant programs, you can detect and keep track of Android devices near you. This can be within a given radius, depending on the technology you choose to use.

For this category of clientele, Bluetooth and infrared can be used to achieve your marketing goals. You can program to send messages at specific times, which will be received by anyone who has their Bluetooth or Infrared turned on. This has the added advantage in that it does not limit your reach to customers browsing the net only.

The beauty of Android marketing is that you are able to reach the right people at the right time. Your mobile web details will appear alongside those of other PC based websites in the engine search every time a customer types in the relevant keywords. This puts you on level ground with competitors focused on PC customers.

You are able to reach customers from all corners of the world, which is the best thing that could happen to your business if you run international operations. Clients can place orders on the go, check the status of their orders and get in touch with customer-care if need be.

Roo Sadegi is an online writer and editor.

By Roo Sadegi
Article Source: http://EzineArticles.com/?expert=Roo_Sadegi